Every pet parent has asked it at some point: Am I doing enough for their health?

With so many labels, trends, and conflicting advice, finding real answers can feel overwhelming. And yet, our pets give us everything: love without limits, loyalty without hesitation, and joy without condition. They deserve care that honors that devotion.

At Neoterric, we believe in a simple idea: pets deserve the same science, integrity, and quality we expect for ourselves. That’s why we built something new, not another pet health company, but a movement to reimagine what health can mean for the animals who make our lives whole. 

From Science and Metabolism to a Shared Mission 

Neoterric began when three worlds collided and decided to rewrite the future. 

One of us came from the clinic: From years spent on the front lines of veterinary medicine, where love meets limits, and where every case reminds us how fragile (and how resilient) life can be.

Two of us came from the lab: From more than a decade spent studying metabolism, nutrition, and cancer at the cellular level. With an understanding that true health starts inside every cell, not just at the surface of symptoms. 

Together, we saw what was passing for “wellness” in pet care: shortcuts, vague promises, and science being watered down until it lost its meaning. We knew our pets (and yours) deserved better.

So we made a promise to be different.

Not to chase trends.

Not to make fluff.

But to make a difference built on evidence, crafted with intention, and driven by heart.

What We Stand For 

We exist to give back to the pets who give us everything.
Every ingredient, every lesson, every decision reflects that mission.

Innovation, Not Stagnation: We let science lead. When the data evolves, so do we.

Nature’s Intelligence, Honored: Bioavailable, non-synthetic nutrients that work in harmony with biology.

Integrity, Built In: From responsible sourcing to mindful packaging, we’re committed to making choices that protect both animals and the world we share.

Care Without Compromise: Because animals are family, and family deserves better.

Why Education Comes First 

Before we ever put a formula in a bottle, we know education has to come first. Because knowledge is as powerful as nutrition.

• • Pet parents deserve answers, not marketing fluff.

• • Veterinary professionals deserve tools, not trends.

• • Pets deserve care that doesn’t wait for illness.

We are creating an education platform designed for busy lives. Our bite-sized, self-paced courses will bring the science of metabolic health, nutrition, and whole-body wellness to life without the jargon. So whether you’re a pet parent or a veterinary professional, you can feel confident making choices that truly support lifelong health. Through our platform, we’re building a community grounded in science. Where research is shared openly, formulations are backed by literature, and curiosity drives everything we do. Because when we know better, we do better: together.

More Than Supplements: A New Standard in Pet Health 

We are creating supplements not to treat disease, but to build resilience. Each blend targets a foundation of wellness: mobility, gut integrity, immunity, and metabolic balance by supporting the body’s natural systems so pets can thrive at every stage of life.

We don’t do generic formulas or hollow claims.
We do purpose-built, literature-backed, nature-guided formulations because optimal health shouldn’t be a guessing game.

Every product we make stands for more cuddles, more play, more tomorrows.

The Minds Behind the Mission 

At the heart of Neoterric are three people united by purpose (two from the lab, one from the clinic) the mind, spark, and heart of a movement dedicated to redefining pet wellness.

Dr. Loren Nations, DVM, DABVP — The Visionary.
Veterinarian and practice leader with decades of clinical experience & interest in integrative oncology and metabolic health; guiding the future in veterinary care.

Dr. Shannon Kesl, PhD — The Innovator.
Research scientist in metabolism, nutrition, integrative oncology, and metabolic therapies; turning cutting-edge science into actionable solutions.

Dr. Sara Moss, PhD — The Connector.
Research scientist in genetic disorders, metabolism, nutrition, cancer, and inflammation; bridging hard science with tangible, life-changing wellness solutions for pets.

Together, we are Neoterric, where science meets soul, and knowledge becomes care.

⇨Find out more about the team at Neoterric here: Meet the Team

A New Standard in Pet Wellness 

We don’t believe in “good enough.” We believe in raising the bar. Every course, every lesson, every resource, is built on one promise: to stand with you in giving your pets the health, vitality, and longevity they deserve.

• • Proactive, preventive care rooted in metabolic health.

• • Whole-body systems think that they see more than just symptoms.

• • Transparency and science guiding every lesson we teach.

This is veterinary care, reimagined.
This is care without compromise.
This is Neoterric.

Because pets deserve better.
Because you deserve answers.
Because love like this deserves nothing less.

With You, For Them.

Your Team at Neoterric

Disclaimer : For educational purposes only. Not a substitute for professional veterinary advice, diagnosis, or treatment.