About Us
Our Mission
At Neoterric, our mission is to transform veterinary care through innovation, education, and integrity in every product. We help dogs and cats live longer, healthier, more vibrant lives because they deserve better than “good enough”.
Our Vision
We see a future where pets live longer, healthier lives: free from unnecessary disease and full of vitality. Where healthspan matters just as much as lifespan. Where “optimization” isn’t a buzzword, but a daily practice. And where everything we do honors the love that lives between people and pets.
Neoterric Ethos
Because pets deserve better than “good enough.”
We believe dogs and cats deserve the same care, quality, and respect we demand for ourselves. Not watered-down science. Not artificial shortcuts. Not vague promises. But real, evidence-based wellness with purpose behind every ingredient, and integrity behind every label. We’re here to change the way the world supports animal health; to elevate veterinary standards; to advance formulations with the latest research. And to ensure that every product we make serves not only pets, but the planet they live on.Core Values
At Neoterric, we are driven by the belief that our pets deserve the same level of thoughtful, science-led care we expect for ourselves. Guided by compassion, responsibility, and innovation, our core values reflect our deep commitment to advancing wellness for companion animals:
Innovation, Not Stagnation
We refuse to stand still. We let science lead us forward—constantly evolving, improving, and reimagining what’s possible in pet wellness. If we discover a better way, we take it. If the research shifts, so do we. Because innovation isn't just something we do—it's who we are.
Sustainability with Integrity
We care deeply for the planet people and pets call home. From responsible sourcing to mindful packaging, we’re committed to reducing our impact and making choices that protect both animals and the environment. Because true wellness extends beyond the body—it includes the world we live in.
Care Without Compromise
We believe pets deserve the same thoughtful care, quality, and respect we expect for ourselves. Every product we create, every educational resource we share, and every decision we make reflects one simple truth: animals are family—and family deserves care without shortcuts, without compromises, without question.
Empowerment Through Education
We believe knowledge is as powerful as nutrition. We don’t just create solutions—we share science, insight, and tools that empower pet parents and veterinary professionals to make confident, informed choices for lifelong wellness.
Whole-Being Wellness
Our mission is healthspan, not just lifespan. We see the whole animal—not just the symptom. We support vitality, resilience, and quality of life through every product we offer—so pets can thrive at every stage. Because healthspan matters just as much as lifespan, and every pet deserves to thrive, not just survive.